I have often stressed that my content ("Journeys into the offbeat, off the beaten path, overlooked and forgotten") is not just informative and entertaining. It can serve as a compelling draw to those seeking to put their names next to this unique lifestyle content. It can serve as a strong marketing tool as well.
I first noticed this evolving alliance some 20 years ago when I assembled my first Americana data-base of festivals alongh with corresponding accommodations and background readings. We saw that many wanted to join with us.
Yes, there were the festivals, the bed and breakfasts and chambers of commerce. But there were others as well. Such as airlines, auto, car rental, gasoline, and tire companies. Or credit card companies. And then there were the media folks: the likes of USA Today, Sesame Street Productions, Tribune and AOL.
Based on these conversations and deals over the past 23 years, I have built a strong alliance among those who all share a connection to this content. Indeed, it stretches from Main Street to Madison Avenue and back. And it continues to offer a range of media/marketing partnership opportunities.
Let's talk about it.
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