More on Hidden America Public-Private Partnerships from Main Street to Madison Avenue

Over the years, one of our most successful projects has been a "Hidden America" promotion in which I partnered with USA and Dodge (and Chevrolet for a period as well).

Both USA Today and Dodge offered national and local reach. USA Today is a national newspaper, but their boxes can be found in most every town across the land. Dodge, too, speaks to a national sales campaign, but relies on a local distribtion network of dealers.

I sucessfully created a variety of marketing and promotional materials in a joint promotion. They included printed materials in the USA newspaper segmented by region. They also included a national booklet available at dealers - which was targeted to "on the road' travel for the peak travel season. Then there were promotional materials such as dealership posters. There were even hats with all three logos - USA Today, Dodge and Hidden America.

We helped promote regional and local Americana within the context of a national campaign - it was a promotion that truly stretched from Main Street to Madison Avenue and back.

I welcome the opportunity to work for others in a similar fashion.

Contact me so we can talk.