Available: Eric as a Community Strategic Planner

* Community and corporate consulting services

* Advancing “public-private partnerships” involving media, travel, marketing and sponsorship services and communities –

*Helping to create business based on “authentic Americana” (Lifestyle Marketing) – available to communities and companies….

*Past work has included work with local communities, State Main Street Programs, and the National Trust for Historic Preservation

* Heritage Tourism, Lifestyle Marketing and Smart Growth principles applied

* Heritage Tourism, Main Street and Elm Street approaches embraced.


Some of what we do….
* Help communities ask what are the unique assets, attributes, components and characteristics that make up your community & make it special ? Those things that comprise a distinct look, narrative or storyline

* We help take into account your community’s authentic story.

* We help identify the story of your town.

* Help communities look inside themselves and identify those authentic assets that help contribute to their community narrative.* Give strength to that authentic voice so that those stories can be organized and chronicled in a simple, understandable and marketable way.

* Assist communities in taking that community narrative and marketing it if they so choose.

* Identify mechanisms and strategies to help communities to best leverage their community narratives in a way that supports their community vision and community values.

Experience:

* Lifestyle Marketing Law 1994-Present
Attorney, Author, Instructor, Lecturer and Consultant in the area of legal issues flowing from Festivals, special events, sponsorship, marketing, heritage tourism and “lifestyle marketing.”.

* Assistant Professor of Lifestyle Marketing Law (Sports & Event Sponsorship Law) at Institute for Sports and Events Management of New York University (1994-96) (Certification: Sports and Event Management Institute – New York University)

* Lecturer: 1994-PresentNew Jersey Main Street Convention & National Main Street Conference (National Trust for Historic Preservation), and communities(Certification: N.J. Department of Community Affairs – Downtown Revitalization Institute)

* The Hidden America Group Founder, 1994-PresentCommunity and corporate consulting servicesAdvancing “public-private partnerships” involving media, travel, marketing and sponsorship services and communities – Helping to create business based on “authentic Americana” (Lifestyle Marketing) – available to communities and companies….Has included work with local communities, State Main Street Programs, and the National Trust for Historic Preservation.