Eric & Lifestyle Marketing Law

TRADITIONAL LAWYERS USING A NON-TRADITIONAL APPROACH TO UNIQURE MARKETS

WHAT IS LIFESTYLE MARKETING LAW

The notion of lifestyle marketing is a relatively new one. It is the practice of law as specifically applied to every aspect of special events, festivals, sports, arts and entertainment, all components of lifestyle marketing.

Traditionally, attorneys have been trained in law, not lifestyle marketing. Lifestyle Marketing Lawyers approach questions relating to lifestyle marketing with a unique sensitivity - not only to the legal requirements, but also to the special concerns and needs of those engaged in lifestyle marketing activities - be they owners, organizers, promoters, sponsors, media, licensees, or vendors.

Over the years my experience with media, marketers, communities as well as the public at large has given me an understanding an understanding what lifestyle marketers want a lawyer to do, and how to do it.

I have studied (Certification: Sports and Event Management Institute – New York University), written (“Lifestyle Marketing Law” – The Nonprofit Management Handbook 1995 Co-Author, published by John Wiley & Sons) and taught (Assistant Professor of Lifestyle Marketing Law (Sports & Event Sponsorship Law) at Institute for Sports and Events Management of New York University (1994-96) on the topic.

With this in mind, working with other experienced lawyers, I founded " Lifestyle Marketing Lawyers". We have the requesite expertise and experience that allows marketers can be left to do what they do best - manage and market their events and properties.


SUMMARY OF SERVICES
Contract drafting and review;
Strategic planning implementation/contingency planning;
Specialized implementation of venue planning;
Negotiation;
Special protections and concerns for renewals (options and rights of first refusal and first negotiation);
Liability precaution protection;
Protection of proprietary rights;
Licensing and merchandising protections;
Definition and protection of media relationships;
Sponsorship status definition, clarification and protection;
Advertising status protections;
Not for profit protections;
Municipal ordinances, first amendment issues; event permits;
Compliance with regulations and laws;
And other services as needed by client.