Monday, February 18, 2008

Eric as Entrepeneur

It all started after law school and the bar when I travelled to England, Ireland, Scotland and Wales on a Britrail pass. Inspired by the land, the people and cultures, I came back to North America realizing that I had seen little of the diversity this continent offered.

I set out to explore Canada and the United States beyond the tourist spots. I soon came to appreciate that these gems of Americana and Canadiana were not as readily accessible to us as they might be to a Charles Kuralt. Therefore, in 1986, I started OTR Travel Information Service, as a source for all things Americana. It was highlighted by a travel club, Weekends on the Road, print events listings, Eventsamerica, and an online distribution, Events Online.

Books, radio features and a syndicated column followed in the late 1980's and early 90's.

In the early-1990's it started to become clear that in addition to information, these services offered value to those with interest in promoting this lifestyle experience - corporations, the media and communities. With this in mind, I started "The Hidden America Group", a consulting group. In addition, "Lifestyle Marketing Lawyers" was established to provide legal services flowing out of this lifestyle experiences.

In 1997, a website, http://www.hiddenamerica.com was started. A blog (ericontheroad.com)was added in 2006, followed by a podcast (Conversations on the Road) in 2007.

In 2005, I became a contributor to XM Satellite Radio's "Left Jab".

I look forward to extending this list of accomplishments.

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