A way for communities to tastefully preserve their heritage and gems of Americana while stimulating economic development through heritage tourism: Public-Private Partnerships have been highly successful in sports, events and entertainment.
With the rebirth of small towns, this is becoming an important component of downtowns all over the country. These relationships -- often established as sponsorships -- help communities provide additional activities and services to their constituencies, while at the same time, providing sponsors with a marketing venue.
Through the Hidden America Group, these sponsorship partnership opportunities can be "networked" to provide a continuity of message, on a national basis, with a grass roots component, taking advantage of media (print, electronic, point-of-sale) and on-site exposure for product sampling, data-base development, couponing, etc.
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