Hi - I'm glad you have visited my career blog.
Originally trained as a lawyer, for over twenty years I have been engaged in a labor love turned full time hobby. I have been creating travel related information products and services in the “Charles Kuralt” mode since 1986 (See attached resume).
Among my present activities, I am a regular contributor/guest on a weekly XM radio show, Left Jab. In that role, I unveil the “Hidden America” with people from around the nation with interesting stories.
In addition, my podcast, Conversations on the Road is about to be syndicated through travelbeat.net.
Because there are cycles in ecomonies and life at times intervenes, career fortunes can go up and down. As a result of the fallout from the "mortgage meltdown", I am now in a "re-tooling" stage.
For some time, I have been trying to respond to these changed circumstances to create additional professional opportunities. Finally, I came to finally appreciate the words of career counselors who have advised that we should consider oursleves mini-companies, and must approach our careers with the same types marketing and professional skills we would use for a marketing or political campaign.
So, I am glad to introduce you to a campaign promoting me, Eric Model.
This blog site outlines some of my relevant past and how it can be an asset to individuals, companies and communities. I look forward to the chance to be of service.
One navigating note, please refer to the index of entries on the left to help guide you. There you can find links to my resume, a career overview, as wellas the particulars relating to my diverse range of experience and expertise.
A friend, Joe Duley, likes to say,“If opportunity doesn't knock build a door”.
I hope this blog site can serve as is a door to an opportunity together.
Eric Model
(201) 967-7953
(201) 694-5933
email: modelotr@sprynet.com
Tuesday, February 19, 2008
Eric as A Summer Travel Expert ("Journeys off the Beaten Path into Hidden America/Canada)
The calendar may say February, but it's really summer already .
That is, if you're a media and marketing type.
It's not too early for you to think about this vacation season.
With a tough economy, the high cost of gasoline and a challenging dollar exchange rate abroad, many are likely to stay within the U.S.A.
Hidden America and its "journeys into the offbeat, off the beaten path, overlooked and forgotten" may just be the right thing at the right time for programmers.
We have alot to offer to you, your audience - be they travelers or armchair travelers. Our content is informative. It's entertaining. And it's compelling to the public at large and those (marketers and underwriters) who wish to reach the unqiue and desirable market niche.
There's still time to get something in place for this Spring and Summer. Call us so we can talk about something that works for you.
That is, if you're a media and marketing type.
It's not too early for you to think about this vacation season.
With a tough economy, the high cost of gasoline and a challenging dollar exchange rate abroad, many are likely to stay within the U.S.A.
Hidden America and its "journeys into the offbeat, off the beaten path, overlooked and forgotten" may just be the right thing at the right time for programmers.
We have alot to offer to you, your audience - be they travelers or armchair travelers. Our content is informative. It's entertaining. And it's compelling to the public at large and those (marketers and underwriters) who wish to reach the unqiue and desirable market niche.
There's still time to get something in place for this Spring and Summer. Call us so we can talk about something that works for you.
Thriving in Tough Times
My experience has not only taken down America's backroads, but also on a journey as an entrepeneur.
As a small business owner I have faced the challenges of business cycles, cash flow, meeting payrolls and the promise of that big deal just around the corner. I have been there. I know the euphoria, the stress and the uncertainty.We are going through tough times today.
With that in mind, I offer my services, experience and expertise in the from of a consultancy.I strongly believe that I offer an opportunity for a long-term aprtnership that can flourish for us both.
So strongly do I feel about our ability to work together, that I offer a consultancy as an initial long risk way of getting started with each other.
While times are tough, they also offer the foundation and opportunity for future sustained growth. I look forward to the chance to talk and work together.Please contact me so we can get started on a path together.
As a small business owner I have faced the challenges of business cycles, cash flow, meeting payrolls and the promise of that big deal just around the corner. I have been there. I know the euphoria, the stress and the uncertainty.We are going through tough times today.
With that in mind, I offer my services, experience and expertise in the from of a consultancy.I strongly believe that I offer an opportunity for a long-term aprtnership that can flourish for us both.
So strongly do I feel about our ability to work together, that I offer a consultancy as an initial long risk way of getting started with each other.
While times are tough, they also offer the foundation and opportunity for future sustained growth. I look forward to the chance to talk and work together.Please contact me so we can get started on a path together.
A Reach Stretching from Main Street to Madison Avenue
I have often stressed that my content ("Journeys into the offbeat, off the beaten path, overlooked and forgotten") is not just informative and entertaining. It can serve as a compelling draw to those seeking to put their names next to this unique lifestyle content. It can serve as a strong marketing tool as well.
I first noticed this evolving alliance some 20 years ago when I assembled my first Americana data-base of festivals alongh with corresponding accommodations and background readings. We saw that many wanted to join with us.
Yes, there were the festivals, the bed and breakfasts and chambers of commerce. But there were others as well. Such as airlines, auto, car rental, gasoline, and tire companies. Or credit card companies. And then there were the media folks: the likes of USA Today, Sesame Street Productions, Tribune and AOL.
Based on these conversations and deals over the past 23 years, I have built a strong alliance among those who all share a connection to this content. Indeed, it stretches from Main Street to Madison Avenue and back. And it continues to offer a range of media/marketing partnership opportunities.
Let's talk about it.
I first noticed this evolving alliance some 20 years ago when I assembled my first Americana data-base of festivals alongh with corresponding accommodations and background readings. We saw that many wanted to join with us.
Yes, there were the festivals, the bed and breakfasts and chambers of commerce. But there were others as well. Such as airlines, auto, car rental, gasoline, and tire companies. Or credit card companies. And then there were the media folks: the likes of USA Today, Sesame Street Productions, Tribune and AOL.
Based on these conversations and deals over the past 23 years, I have built a strong alliance among those who all share a connection to this content. Indeed, it stretches from Main Street to Madison Avenue and back. And it continues to offer a range of media/marketing partnership opportunities.
Let's talk about it.
More on Hidden America Public-Private Partnerships from Main Street to Madison Avenue
Over the years, one of our most successful projects has been a "Hidden America" promotion in which I partnered with USA and Dodge (and Chevrolet for a period as well).
Both USA Today and Dodge offered national and local reach. USA Today is a national newspaper, but their boxes can be found in most every town across the land. Dodge, too, speaks to a national sales campaign, but relies on a local distribtion network of dealers.
I sucessfully created a variety of marketing and promotional materials in a joint promotion. They included printed materials in the USA newspaper segmented by region. They also included a national booklet available at dealers - which was targeted to "on the road' travel for the peak travel season. Then there were promotional materials such as dealership posters. There were even hats with all three logos - USA Today, Dodge and Hidden America.
We helped promote regional and local Americana within the context of a national campaign - it was a promotion that truly stretched from Main Street to Madison Avenue and back.
I welcome the opportunity to work for others in a similar fashion.
Contact me so we can talk.
Both USA Today and Dodge offered national and local reach. USA Today is a national newspaper, but their boxes can be found in most every town across the land. Dodge, too, speaks to a national sales campaign, but relies on a local distribtion network of dealers.
I sucessfully created a variety of marketing and promotional materials in a joint promotion. They included printed materials in the USA newspaper segmented by region. They also included a national booklet available at dealers - which was targeted to "on the road' travel for the peak travel season. Then there were promotional materials such as dealership posters. There were even hats with all three logos - USA Today, Dodge and Hidden America.
We helped promote regional and local Americana within the context of a national campaign - it was a promotion that truly stretched from Main Street to Madison Avenue and back.
I welcome the opportunity to work for others in a similar fashion.
Contact me so we can talk.
Monday, February 18, 2008
Community Development Partnerships
A way for communities to tastefully preserve their heritage and gems of Americana while stimulating economic development through heritage tourism: Public-Private Partnerships have been highly successful in sports, events and entertainment.
With the rebirth of small towns, this is becoming an important component of downtowns all over the country. These relationships -- often established as sponsorships -- help communities provide additional activities and services to their constituencies, while at the same time, providing sponsors with a marketing venue.
Through the Hidden America Group, these sponsorship partnership opportunities can be "networked" to provide a continuity of message, on a national basis, with a grass roots component, taking advantage of media (print, electronic, point-of-sale) and on-site exposure for product sampling, data-base development, couponing, etc.
With the rebirth of small towns, this is becoming an important component of downtowns all over the country. These relationships -- often established as sponsorships -- help communities provide additional activities and services to their constituencies, while at the same time, providing sponsors with a marketing venue.
Through the Hidden America Group, these sponsorship partnership opportunities can be "networked" to provide a continuity of message, on a national basis, with a grass roots component, taking advantage of media (print, electronic, point-of-sale) and on-site exposure for product sampling, data-base development, couponing, etc.
The Village Shops at Hidden America
We think we've put together a fun place to browse and shop. All of our shops offer "Americana" related items from books and indigenous regional foods to music, crafts, clothes and unique souvenirs and gifts.
The focus is on the kind of stuff, which until now may have only been known or available upon a visit to a particular destination. We think it's unique. We hope you agree.
By the way, if you know of a business that would fit in our Village, please let us know. We seek to be both shopper and merchant friendly
Thanks for shopping in the Village Shops. Our Merchants Appreciate Your Patronage!
The focus is on the kind of stuff, which until now may have only been known or available upon a visit to a particular destination. We think it's unique. We hope you agree.
By the way, if you know of a business that would fit in our Village, please let us know. We seek to be both shopper and merchant friendly
Thanks for shopping in the Village Shops. Our Merchants Appreciate Your Patronage!
Eric as a Summer Travel Expert
The calendar may say Febryary, but it's really summer travel time.
That is if you're a media and marketing type.
It's not too early for you to think about this vacation season. With the economy, the cost of gasoline and the dollar exchange rate abroad, many are likely to stay within the U.S.A.
Hidden America and its "journeys into the offbeat, off the beaten path, overlooked and forgotten" may just be the right thing at teh right time for programmers.
We have alot to offer to you, your audience - be they travelers or armchair travelers. Our content is informative. It's entertaining. And it's compelling to the public at large and those (marketers and underwriters) who wish to reach the unqiue and desirable market niche.
There's still time to get something in place for this Spring and Summer. Call us so we can talk about something that works for you.
That is if you're a media and marketing type.
It's not too early for you to think about this vacation season. With the economy, the cost of gasoline and the dollar exchange rate abroad, many are likely to stay within the U.S.A.
Hidden America and its "journeys into the offbeat, off the beaten path, overlooked and forgotten" may just be the right thing at teh right time for programmers.
We have alot to offer to you, your audience - be they travelers or armchair travelers. Our content is informative. It's entertaining. And it's compelling to the public at large and those (marketers and underwriters) who wish to reach the unqiue and desirable market niche.
There's still time to get something in place for this Spring and Summer. Call us so we can talk about something that works for you.
Eric & The Long Tail
The phrase The Long Tail was, according to Chris Anderson, first coined by himself. The concept drew in part from an influential February 2003 essay by Clay Shirky, "Power Laws, Weblogs and Inequality",[4] which noted that a relative handful of weblogs have many links going into them but "the long tail" of millions of weblogs may have only a handful of links going into them. Beginning in a series of speeches in early 2004 and culminating with the publication of a Wired magazine article in October 2004, Anderson described the effects of the long tail on current and future business models. Anderson later extended it into the book The Long Tail: Why the Future of Business is Selling Less of More (2006).
Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Anderson cites earlier research by Erik Brynjolfsson, Yu (Jeffrey) Hu, and Michael D. Smith, that showed that a significant portion of Amazon.com's sales come from obscure books that are not available in brick-and-mortar stores. The Long Tail is a potential market and, as the examples illustrate, the distribution and sales channel opportunities created by the Internet often enable businesses to tap that market successfully.
An Amazon employee described the Long Tail as follows: "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."[5]
Anderson has explained the term as a reference to the tail of a demand curve.[6] The term has since been rederived from an XY graph that is created when charting popularity to inventory. In the graph shown above, Amazon's book sales or Netflix's movie rentals would be represented along the vertical axis, while the book or movie ranks are along the horizontal axis. The total volume of low popularity items exceeds the volume of high popularity items.
In media, as well, The Long Tail has a relevant application. As the targeted groups become smaller niches, and the quantity of channels becomes less of an opportunity cost, previously ignored groups become profitable demographics in the long tail. These groups along the long tail then become targeted for television programming that might have niche appeal. As the opportunity cost goes down with more channels and smaller niches, the choice of TV programs grows and greater cultural diversity rises as long as there is money in it.
Often presented as a phenomenon of interest primarily to mass market retailers and web-based businesses, the Long Tail also has implications for the producers of content, especially those whose products could not — for economic reasons — find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavour. One example of this is YouTube, where thousands of diverse videos — whose content, production value or lack of popularity make them inappropriate for traditional television — are easily accessible to a wide range of viewers.
How does this apply to Eric and his journeys into the offbeat, off the beaten path, overlooked and forgotten ? Contact us, we're happy to talk to you about it.
Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Anderson cites earlier research by Erik Brynjolfsson, Yu (Jeffrey) Hu, and Michael D. Smith, that showed that a significant portion of Amazon.com's sales come from obscure books that are not available in brick-and-mortar stores. The Long Tail is a potential market and, as the examples illustrate, the distribution and sales channel opportunities created by the Internet often enable businesses to tap that market successfully.
An Amazon employee described the Long Tail as follows: "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."[5]
Anderson has explained the term as a reference to the tail of a demand curve.[6] The term has since been rederived from an XY graph that is created when charting popularity to inventory. In the graph shown above, Amazon's book sales or Netflix's movie rentals would be represented along the vertical axis, while the book or movie ranks are along the horizontal axis. The total volume of low popularity items exceeds the volume of high popularity items.
In media, as well, The Long Tail has a relevant application. As the targeted groups become smaller niches, and the quantity of channels becomes less of an opportunity cost, previously ignored groups become profitable demographics in the long tail. These groups along the long tail then become targeted for television programming that might have niche appeal. As the opportunity cost goes down with more channels and smaller niches, the choice of TV programs grows and greater cultural diversity rises as long as there is money in it.
Often presented as a phenomenon of interest primarily to mass market retailers and web-based businesses, the Long Tail also has implications for the producers of content, especially those whose products could not — for economic reasons — find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavour. One example of this is YouTube, where thousands of diverse videos — whose content, production value or lack of popularity make them inappropriate for traditional television — are easily accessible to a wide range of viewers.
How does this apply to Eric and his journeys into the offbeat, off the beaten path, overlooked and forgotten ? Contact us, we're happy to talk to you about it.
Seeking Partners: "The American Travel Experience" (Hidden America Tours)
"THE AMERICAN TRAVEL EXPERIENCE" (HIDDEN AMERICA TOURS): ANOTHER WAY WE CAN HELP FOLKS DISCOVER THE HIDDEN AMERICA.
Here's a way to help create Americana travel adventures - the chance to actually go and experience the places and events we introduce at Hidden America. We seek a partner to act as a one-stop travel source for an Americana travel journey off the beaten path. Plane tickets, auto rentals, hotels, Hidden America Tours and more. Everything to get travelers started on their own journey of discovery beyond the interstate.
Here's a way to help create Americana travel adventures - the chance to actually go and experience the places and events we introduce at Hidden America. We seek a partner to act as a one-stop travel source for an Americana travel journey off the beaten path. Plane tickets, auto rentals, hotels, Hidden America Tours and more. Everything to get travelers started on their own journey of discovery beyond the interstate.
Taking Advanatge of Opportunity in Changing and Uncertain Times
We are told that we are navigating through uncharted waters these days. The world has and continues to change. Technologies and institutions, once deemed rock solid are now seemingly becoming irrelevant in a world that is constantly evolving. We are told that the good news is that the old rules are out. We are also told the corresponding bad news: that there are now no rules.
A time of opportunity or a time of challenge ?
Both, I say. The question is how we strike a balance.
If you are looking for a well-rounded professional ready to take advantage of change in these uncertain times at your organization, I hope you will consider me.
A time of opportunity or a time of challenge ?
Both, I say. The question is how we strike a balance.
If you are looking for a well-rounded professional ready to take advantage of change in these uncertain times at your organization, I hope you will consider me.
Eric as Entrepeneur
It all started after law school and the bar when I travelled to England, Ireland, Scotland and Wales on a Britrail pass. Inspired by the land, the people and cultures, I came back to North America realizing that I had seen little of the diversity this continent offered.
I set out to explore Canada and the United States beyond the tourist spots. I soon came to appreciate that these gems of Americana and Canadiana were not as readily accessible to us as they might be to a Charles Kuralt. Therefore, in 1986, I started OTR Travel Information Service, as a source for all things Americana. It was highlighted by a travel club, Weekends on the Road, print events listings, Eventsamerica, and an online distribution, Events Online.
Books, radio features and a syndicated column followed in the late 1980's and early 90's.
In the early-1990's it started to become clear that in addition to information, these services offered value to those with interest in promoting this lifestyle experience - corporations, the media and communities. With this in mind, I started "The Hidden America Group", a consulting group. In addition, "Lifestyle Marketing Lawyers" was established to provide legal services flowing out of this lifestyle experiences.
In 1997, a website, http://www.hiddenamerica.com was started. A blog (ericontheroad.com)was added in 2006, followed by a podcast (Conversations on the Road) in 2007.
In 2005, I became a contributor to XM Satellite Radio's "Left Jab".
I look forward to extending this list of accomplishments.
I set out to explore Canada and the United States beyond the tourist spots. I soon came to appreciate that these gems of Americana and Canadiana were not as readily accessible to us as they might be to a Charles Kuralt. Therefore, in 1986, I started OTR Travel Information Service, as a source for all things Americana. It was highlighted by a travel club, Weekends on the Road, print events listings, Eventsamerica, and an online distribution, Events Online.
Books, radio features and a syndicated column followed in the late 1980's and early 90's.
In the early-1990's it started to become clear that in addition to information, these services offered value to those with interest in promoting this lifestyle experience - corporations, the media and communities. With this in mind, I started "The Hidden America Group", a consulting group. In addition, "Lifestyle Marketing Lawyers" was established to provide legal services flowing out of this lifestyle experiences.
In 1997, a website, http://www.hiddenamerica.com was started. A blog (ericontheroad.com)was added in 2006, followed by a podcast (Conversations on the Road) in 2007.
In 2005, I became a contributor to XM Satellite Radio's "Left Jab".
I look forward to extending this list of accomplishments.
Corporate, Media & Community Consultancies
My experience includes past projects with corpoate clients such as USA Today, Dodge, Chevrolet, CUC International, American Airlines, and media clients included CBS News, WOR-TV, Winnebago, Sesame Street Productions, American Airlines and Festivals Magazine.
My unique content information sources and my varied experience allows me to work with individual clients to craft a personalized suite of services and a special programmatic agenda. I can do so by matching this diverse portfolio and knowledge source with their history, needs and culture so as to develop a tailored strategy to meet your goals. This can be accomplished through multiple strategies that can be incorporated in various ways to your organization – ranging from strategic planning to content generating, from traditional broadcast and print to novel podcasts, blogs and other interactive distributions (i.e. Q&A).
As an example, in this election year I offer a one-of-a kind ability to tie the campaign and poll numbers to the underlying political and social culture that distinguishes one state's narrative from others.
I look forward to the opportunity for a mutually beneficial fit. Contact me at the link below or at modelotr@sprynet.com
My unique content information sources and my varied experience allows me to work with individual clients to craft a personalized suite of services and a special programmatic agenda. I can do so by matching this diverse portfolio and knowledge source with their history, needs and culture so as to develop a tailored strategy to meet your goals. This can be accomplished through multiple strategies that can be incorporated in various ways to your organization – ranging from strategic planning to content generating, from traditional broadcast and print to novel podcasts, blogs and other interactive distributions (i.e. Q&A).
As an example, in this election year I offer a one-of-a kind ability to tie the campaign and poll numbers to the underlying political and social culture that distinguishes one state's narrative from others.
I look forward to the opportunity for a mutually beneficial fit. Contact me at the link below or at modelotr@sprynet.com
Why Care about a Community Narrative ?
Song: Our Town by James Taylor from the Movie “Cars”
Long ago, but not so very long ago
The world was different, oh yes it was
You settled down and you built a town and made it live
And you watched it grow
It was your town
Time goes by, time brings changes, you change, too
Nothing comes that you can't handle, so on you go
Never see it coming, the world caves in on you
On your town
Nothing you can do.
Main street isn't main street anymore
Lights don't shine as brightly as they shone before
Tell the truth, lights don't shine at all
In our town
Sun comes up each morning
Just like it's always done
Get up, go to work, start the day,
Open up for business that's never gonna come
As the world rolls by a million miles away
Main street isn't main street anymore
No one seems to need us like they did before
It's hard to find a reason left to stay
But it's our town
Love it anyway
Come what may, it's our town
Long ago, but not so very long ago
The world was different, oh yes it was
You settled down and you built a town and made it live
And you watched it grow
It was your town
Time goes by, time brings changes, you change, too
Nothing comes that you can't handle, so on you go
Never see it coming, the world caves in on you
On your town
Nothing you can do.
Main street isn't main street anymore
Lights don't shine as brightly as they shone before
Tell the truth, lights don't shine at all
In our town
Sun comes up each morning
Just like it's always done
Get up, go to work, start the day,
Open up for business that's never gonna come
As the world rolls by a million miles away
Main street isn't main street anymore
No one seems to need us like they did before
It's hard to find a reason left to stay
But it's our town
Love it anyway
Come what may, it's our town
What We're About: A Discussion on the American Road by Those Whom We Admire
It's good to keep challenging one's own assumptions.
Many of you have told us how much you enjoy what we do. A unique take, a different kind of voice are some of the things we hear.
But not wanting to be seduced by the voices we want to hear, we seek to visit and re-visit what we do and why we do it.Recently on You Tube we came across an old "Charlie Rose" show (September 6, 1993).In it the late CBS News broadcaster Charles Kuralt, National Public Radio correspondent and filmmaker Andrei Codrescu, and "The Magic Bus" author Douglas Brinkley talk about America's long-held fascination with road trips, travel around the country, and
exploration.
http://www.youtube.com/watch?v=FtREYmEdFZU#
Many of you have told us how much you enjoy what we do. A unique take, a different kind of voice are some of the things we hear.
But not wanting to be seduced by the voices we want to hear, we seek to visit and re-visit what we do and why we do it.Recently on You Tube we came across an old "Charlie Rose" show (September 6, 1993).In it the late CBS News broadcaster Charles Kuralt, National Public Radio correspondent and filmmaker Andrei Codrescu, and "The Magic Bus" author Douglas Brinkley talk about America's long-held fascination with road trips, travel around the country, and
exploration.
http://www.youtube.com/watch?v=FtREYmEdFZU#
Helping Communities Create their own Community Narratives
BEING INFORMED BY OUR OWN COMMUNITY NARRATIVE….
We hear so much about an American narrative – a combination history, a heritage and popular culture – a storyline that is popularly believed to bind us as a nation and as a people.
From our founding fathers to the stories surrounding immigration, settlement and sacrifice in pursuit of the American dream. From our cultural legends such as Daniel Boone, Johnny Appleseed and Horatio Alger to the recent role of television as a national hearth – there seems to be a collective shared national consciousness, as elusive as it might at times appear.
On a local and community level, as well, there are important narratives to be found and shared.
Some are obvious, others are more difficult to identify. However, these local storylines can help provide a sense of perspective and a sense of place.
They can also serve as an informed foundation to present discussions and to contemplate the future.
More importantly, these storylines, if characterized and disseminated, can provide greater financial well-being to a community, its institutions, business and citizens.
Some of what we do….
* Help communities ask what are the unique assets, attributes, components and characteristics that make up your community & make it special ? Those things that comprise a distinct look, narrative or storyline
* We help take into account your community’s authentic story.
* We help identify the story of your town.
* Help communities look inside themselves and identify those authentic assets that help contribute to their community narrative.
* Give strength to that authentic voice so that those stories can be organized and chronicled in a simple, understandable and marketable way.
* Assist communities in taking that community narrative and marketing it if they so choose.
* Identify mechanisms and strategies to help communities to best leverage their community narratives in a way that supports their community vision and community values.
* HELPING COMMUNTIES PROPERLY TAKE INTO ACCOUNT THEIR COMMUNITY”S HERITAGE, HISTORY AND PRESENT COMMUNITY VALUES SO A CONSISTENT AND WELL ROOTED VISION CAN LOGICALLY FLOW
We hear so much about an American narrative – a combination history, a heritage and popular culture – a storyline that is popularly believed to bind us as a nation and as a people.
From our founding fathers to the stories surrounding immigration, settlement and sacrifice in pursuit of the American dream. From our cultural legends such as Daniel Boone, Johnny Appleseed and Horatio Alger to the recent role of television as a national hearth – there seems to be a collective shared national consciousness, as elusive as it might at times appear.
On a local and community level, as well, there are important narratives to be found and shared.
Some are obvious, others are more difficult to identify. However, these local storylines can help provide a sense of perspective and a sense of place.
They can also serve as an informed foundation to present discussions and to contemplate the future.
More importantly, these storylines, if characterized and disseminated, can provide greater financial well-being to a community, its institutions, business and citizens.
Some of what we do….
* Help communities ask what are the unique assets, attributes, components and characteristics that make up your community & make it special ? Those things that comprise a distinct look, narrative or storyline
* We help take into account your community’s authentic story.
* We help identify the story of your town.
* Help communities look inside themselves and identify those authentic assets that help contribute to their community narrative.
* Give strength to that authentic voice so that those stories can be organized and chronicled in a simple, understandable and marketable way.
* Assist communities in taking that community narrative and marketing it if they so choose.
* Identify mechanisms and strategies to help communities to best leverage their community narratives in a way that supports their community vision and community values.
* HELPING COMMUNTIES PROPERLY TAKE INTO ACCOUNT THEIR COMMUNITY”S HERITAGE, HISTORY AND PRESENT COMMUNITY VALUES SO A CONSISTENT AND WELL ROOTED VISION CAN LOGICALLY FLOW
Sunday, February 17, 2008
A Word About Beer America
Beer America involves Journeys into America through its regional beer cultures.
That means a journey into the diversity of American brewing. Each segment profiles a region and, microbrewery by interviewing a micro-brewmaster.
For example, such exploration includes:
* The Story of Micro-brewery
* The Story of the micro-brewer
* History of Beer making in that area
* History & culture of that area
* Regional specialty foods that might accompany the beer
* Any festival that best highlights the region where the beer can be
found or bought
*More info. about the brewery and where the beer can be found
* Events, competitions involving the beer
Demos and additional information available upon request.
That means a journey into the diversity of American brewing. Each segment profiles a region and, microbrewery by interviewing a micro-brewmaster.
For example, such exploration includes:
* The Story of Micro-brewery
* The Story of the micro-brewer
* History of Beer making in that area
* History & culture of that area
* Regional specialty foods that might accompany the beer
* Any festival that best highlights the region where the beer can be
found or bought
*More info. about the brewery and where the beer can be found
* Events, competitions involving the beer
Demos and additional information available upon request.
Eric & the Internet
Available for your company as an aggregator, content provider of unique content and/or web administrator:
Experience to date:
"Journeys into the offbeat, off the beaten path, overlookwed and forgotten", Founder
1997-Present
Aggregator and distributor of information and content on Americana, Beer, Music of America, Canadiana and International. Distributed as podcast (http://www.conversationsontheroad.com/), on Satellite Radio (XM); as a blog (http://www.ericontheroad.com/), and the website (http://www.hiddenamerica.com/) - http://www.hiddenamerica.com/ website was selected in 1999 as “Best of the Web” by U.S. News & World Reports.
Left Jab (XM Satellite Radio, Channel 167) Director of Ancillary Services, 2006-Present
Coordinate maintenance, enhancement and administration of website and podcast archives of weekly XM Radio Program. Also on-air personality, assistant Producer, and Program Sales (Sponsorship) for the program.
OTR Travel Information Services - “Events Online” (Online Information Services) Founder, 1986-1993
Pre-internet aggregator and distributor of information and content, distributed through Prodigy, Quantum/AOL, Western Union, Bell Canada, Delphi and Minitel.
Experience to date:
"Journeys into the offbeat, off the beaten path, overlookwed and forgotten", Founder
1997-Present
Aggregator and distributor of information and content on Americana, Beer, Music of America, Canadiana and International. Distributed as podcast (http://www.conversationsontheroad.com/), on Satellite Radio (XM); as a blog (http://www.ericontheroad.com/), and the website (http://www.hiddenamerica.com/) - http://www.hiddenamerica.com/ website was selected in 1999 as “Best of the Web” by U.S. News & World Reports.
Left Jab (XM Satellite Radio, Channel 167) Director of Ancillary Services, 2006-Present
Coordinate maintenance, enhancement and administration of website and podcast archives of weekly XM Radio Program. Also on-air personality, assistant Producer, and Program Sales (Sponsorship) for the program.
OTR Travel Information Services - “Events Online” (Online Information Services) Founder, 1986-1993
Pre-internet aggregator and distributor of information and content, distributed through Prodigy, Quantum/AOL, Western Union, Bell Canada, Delphi and Minitel.
Eric & Lifestyle Marketing Law
TRADITIONAL LAWYERS USING A NON-TRADITIONAL APPROACH TO UNIQURE MARKETS
WHAT IS LIFESTYLE MARKETING LAW
The notion of lifestyle marketing is a relatively new one. It is the practice of law as specifically applied to every aspect of special events, festivals, sports, arts and entertainment, all components of lifestyle marketing.
Traditionally, attorneys have been trained in law, not lifestyle marketing. Lifestyle Marketing Lawyers approach questions relating to lifestyle marketing with a unique sensitivity - not only to the legal requirements, but also to the special concerns and needs of those engaged in lifestyle marketing activities - be they owners, organizers, promoters, sponsors, media, licensees, or vendors.
Over the years my experience with media, marketers, communities as well as the public at large has given me an understanding an understanding what lifestyle marketers want a lawyer to do, and how to do it.
I have studied (Certification: Sports and Event Management Institute – New York University), written (“Lifestyle Marketing Law” – The Nonprofit Management Handbook 1995 Co-Author, published by John Wiley & Sons) and taught (Assistant Professor of Lifestyle Marketing Law (Sports & Event Sponsorship Law) at Institute for Sports and Events Management of New York University (1994-96) on the topic.
With this in mind, working with other experienced lawyers, I founded " Lifestyle Marketing Lawyers". We have the requesite expertise and experience that allows marketers can be left to do what they do best - manage and market their events and properties.
SUMMARY OF SERVICES
Contract drafting and review;
Strategic planning implementation/contingency planning;
Specialized implementation of venue planning;
Negotiation;
Special protections and concerns for renewals (options and rights of first refusal and first negotiation);
Liability precaution protection;
Protection of proprietary rights;
Licensing and merchandising protections;
Definition and protection of media relationships;
Sponsorship status definition, clarification and protection;
Advertising status protections;
Not for profit protections;
Municipal ordinances, first amendment issues; event permits;
Compliance with regulations and laws;
And other services as needed by client.
WHAT IS LIFESTYLE MARKETING LAW
The notion of lifestyle marketing is a relatively new one. It is the practice of law as specifically applied to every aspect of special events, festivals, sports, arts and entertainment, all components of lifestyle marketing.
Traditionally, attorneys have been trained in law, not lifestyle marketing. Lifestyle Marketing Lawyers approach questions relating to lifestyle marketing with a unique sensitivity - not only to the legal requirements, but also to the special concerns and needs of those engaged in lifestyle marketing activities - be they owners, organizers, promoters, sponsors, media, licensees, or vendors.
Over the years my experience with media, marketers, communities as well as the public at large has given me an understanding an understanding what lifestyle marketers want a lawyer to do, and how to do it.
I have studied (Certification: Sports and Event Management Institute – New York University), written (“Lifestyle Marketing Law” – The Nonprofit Management Handbook 1995 Co-Author, published by John Wiley & Sons) and taught (Assistant Professor of Lifestyle Marketing Law (Sports & Event Sponsorship Law) at Institute for Sports and Events Management of New York University (1994-96) on the topic.
With this in mind, working with other experienced lawyers, I founded " Lifestyle Marketing Lawyers". We have the requesite expertise and experience that allows marketers can be left to do what they do best - manage and market their events and properties.
SUMMARY OF SERVICES
Contract drafting and review;
Strategic planning implementation/contingency planning;
Specialized implementation of venue planning;
Negotiation;
Special protections and concerns for renewals (options and rights of first refusal and first negotiation);
Liability precaution protection;
Protection of proprietary rights;
Licensing and merchandising protections;
Definition and protection of media relationships;
Sponsorship status definition, clarification and protection;
Advertising status protections;
Not for profit protections;
Municipal ordinances, first amendment issues; event permits;
Compliance with regulations and laws;
And other services as needed by client.
Available: Eric as a Community Strategic Planner
* Community and corporate consulting services
* Advancing “public-private partnerships” involving media, travel, marketing and sponsorship services and communities –
*Helping to create business based on “authentic Americana” (Lifestyle Marketing) – available to communities and companies….
*Past work has included work with local communities, State Main Street Programs, and the National Trust for Historic Preservation
* Heritage Tourism, Lifestyle Marketing and Smart Growth principles applied
* Heritage Tourism, Main Street and Elm Street approaches embraced.
Some of what we do….
* Help communities ask what are the unique assets, attributes, components and characteristics that make up your community & make it special ? Those things that comprise a distinct look, narrative or storyline
* We help take into account your community’s authentic story.
* We help identify the story of your town.
* Help communities look inside themselves and identify those authentic assets that help contribute to their community narrative.* Give strength to that authentic voice so that those stories can be organized and chronicled in a simple, understandable and marketable way.
* Assist communities in taking that community narrative and marketing it if they so choose.
* Identify mechanisms and strategies to help communities to best leverage their community narratives in a way that supports their community vision and community values.
Experience:
* Lifestyle Marketing Law 1994-Present
Attorney, Author, Instructor, Lecturer and Consultant in the area of legal issues flowing from Festivals, special events, sponsorship, marketing, heritage tourism and “lifestyle marketing.”.
* Assistant Professor of Lifestyle Marketing Law (Sports & Event Sponsorship Law) at Institute for Sports and Events Management of New York University (1994-96) (Certification: Sports and Event Management Institute – New York University)
* Lecturer: 1994-PresentNew Jersey Main Street Convention & National Main Street Conference (National Trust for Historic Preservation), and communities(Certification: N.J. Department of Community Affairs – Downtown Revitalization Institute)
* The Hidden America Group Founder, 1994-PresentCommunity and corporate consulting servicesAdvancing “public-private partnerships” involving media, travel, marketing and sponsorship services and communities – Helping to create business based on “authentic Americana” (Lifestyle Marketing) – available to communities and companies….Has included work with local communities, State Main Street Programs, and the National Trust for Historic Preservation.
* Advancing “public-private partnerships” involving media, travel, marketing and sponsorship services and communities –
*Helping to create business based on “authentic Americana” (Lifestyle Marketing) – available to communities and companies….
*Past work has included work with local communities, State Main Street Programs, and the National Trust for Historic Preservation
* Heritage Tourism, Lifestyle Marketing and Smart Growth principles applied
* Heritage Tourism, Main Street and Elm Street approaches embraced.
Some of what we do….
* Help communities ask what are the unique assets, attributes, components and characteristics that make up your community & make it special ? Those things that comprise a distinct look, narrative or storyline
* We help take into account your community’s authentic story.
* We help identify the story of your town.
* Help communities look inside themselves and identify those authentic assets that help contribute to their community narrative.* Give strength to that authentic voice so that those stories can be organized and chronicled in a simple, understandable and marketable way.
* Assist communities in taking that community narrative and marketing it if they so choose.
* Identify mechanisms and strategies to help communities to best leverage their community narratives in a way that supports their community vision and community values.
Experience:
* Lifestyle Marketing Law 1994-Present
Attorney, Author, Instructor, Lecturer and Consultant in the area of legal issues flowing from Festivals, special events, sponsorship, marketing, heritage tourism and “lifestyle marketing.”.
* Assistant Professor of Lifestyle Marketing Law (Sports & Event Sponsorship Law) at Institute for Sports and Events Management of New York University (1994-96) (Certification: Sports and Event Management Institute – New York University)
* Lecturer: 1994-PresentNew Jersey Main Street Convention & National Main Street Conference (National Trust for Historic Preservation), and communities(Certification: N.J. Department of Community Affairs – Downtown Revitalization Institute)
* The Hidden America Group Founder, 1994-PresentCommunity and corporate consulting servicesAdvancing “public-private partnerships” involving media, travel, marketing and sponsorship services and communities – Helping to create business based on “authentic Americana” (Lifestyle Marketing) – available to communities and companies….Has included work with local communities, State Main Street Programs, and the National Trust for Historic Preservation.
Available: Eric as Speaker/Lecturer
"On the Road" expert, author, and entrepreneur Eric Model is a frequent speaker on the offbeat, off the beaten path, overlooked and fogortten - including On the Road Americana, Canadiana, America Popular Culture, Canadian Culture, Heritage Tourism and Smart Growth, as well as community marketing and branding, and the transformation to a sustainable economy. To request Eric for your next event contact him directly at modelotr@sprynet.com
Available: Eric as "on the Road" Expert for Radio/TV/Print
“Come along.
Come and see.
There are sites in this country and people in this country to vanish any gloom you ever may feel, and to fill you instead with wonder.
Every road is as good as a promise and the promises all will be kept.
And do not worry about getting lost.
I have gone ahead and know the way”.
So wrote Charles Kuralt in an introduction to his famous “On the Road” TV series.
These words and its philosophy have guided us for almost 25 years. Over that time, we too have gone ahead and would like to take you on a journey to share with you some of the wonderful places, people and stories we’ve found to tell you about.
A lot of our journey has taken us into America beyond the interstate and off the beaten path in the tradition and spirit of Charles Kuralt and Garrison Keillor (What we have called “Hidden America”). But it is has also taken us into Canada, and some places abroad too. It has taken us into the world and tradition of Beers (Beer America), the Music of America, and even into other places and times and even into times and places that never existed (Our popular culture and “Nostalgia”).
What unifies them is that they generally from a heading we describe as the “Offbeat, off the beaten path, overlooked and forgotten”. And what ties them with you and I is that they are all informative, entertaining - a unique listen.
So I welcome you to join us for a spell as we take a journey together….
Interested in this journey ? Samples of past work are available. For demos or more info, contact Eric Mode at the link below or at modelotr@sprynet.com.
Come and see.
There are sites in this country and people in this country to vanish any gloom you ever may feel, and to fill you instead with wonder.
Every road is as good as a promise and the promises all will be kept.
And do not worry about getting lost.
I have gone ahead and know the way”.
So wrote Charles Kuralt in an introduction to his famous “On the Road” TV series.
These words and its philosophy have guided us for almost 25 years. Over that time, we too have gone ahead and would like to take you on a journey to share with you some of the wonderful places, people and stories we’ve found to tell you about.
A lot of our journey has taken us into America beyond the interstate and off the beaten path in the tradition and spirit of Charles Kuralt and Garrison Keillor (What we have called “Hidden America”). But it is has also taken us into Canada, and some places abroad too. It has taken us into the world and tradition of Beers (Beer America), the Music of America, and even into other places and times and even into times and places that never existed (Our popular culture and “Nostalgia”).
What unifies them is that they generally from a heading we describe as the “Offbeat, off the beaten path, overlooked and forgotten”. And what ties them with you and I is that they are all informative, entertaining - a unique listen.
So I welcome you to join us for a spell as we take a journey together….
Interested in this journey ? Samples of past work are available. For demos or more info, contact Eric Mode at the link below or at modelotr@sprynet.com.
Eric on Canada "Off the Beaten Path"
Introduction: Canada, the Unknown Country
No one knows my country, neither the stranger nor its own sons.--Bruce Hutchison, 1942.
“…For academics, journalists and fiction writers alike, Canada is a subject of constant fascination and study. Bruce Hutchison, a prominent newspaper editor and author, once described Canada as "The Unknown Country." To a large extent, Canada, with its complex weave of languages, cultures and regions, is a geopolitical conundrum.
Mythologies and stereotypes abound concerning the Canadian landscape people. To outsiders, Canada is a land of snow, hockey, Mounties, wildlife, untamed spaces, maple trees, peacekeepers, Tim Horton doughnut shops, universal health care, Quebec separatism, and congenial, reserved people (except, perhaps, for that redheaded rebel, Anne of Green Gables). Canadians themselves seem perplexed about their cultural identity. The quest for some elusive definition of Canadianness is a national pastime for many Canadians. They may not know who they are, but they do know who they are not. They will readily tell you that they are not American, British or French. Canadians do not think, talk or act like their American, British or French cousins, but will admit, often begrudgingly, that they have been very much influenced by them. And at a quick glance, it is sometimes difficult to discern these subtle differences.
In reality, Canada is an improbable country -- a land of immense geography, extreme climate vast resources, and a small but ethnically diverse population, overshadowed by the most powerful nation on earth. No list of clichés can presume to define this collage of multilayered identities. The country is too varied, too vast, too hybrid. And yet, Canada is one of the great national success stories of modern history, a country where people from all over the world have found opportunity for individuality and community. For seven consecutive years (1994-2000), the United Nations' Human Development Report ranked Canada as having the best quality of life on the globe. Canada's subsequent Human Development Index rankings have been: 2001 and 2002 (third place), 2003 (eighth), 2004 (fourth), and 2005 (fifth)…”.
From: Canadian Studies: A Guide to the Sources - by John D. Blackwell, Director, Research Grants Office, St. Francis Xavier University, & Laurie C.C. Stanley-Blackwell, Professor, Department of History, St. Francis Xavier University
INTRODUCING “HIDDEN CANADA”….
The outlined notion of Canada as an unknown country has prompted us to embrace a guiding principle called “Hidden Canada”.
Just what is the Hidden Canada?
It's not likely to be found on a map. Nonetheless, the Hidden Canada may be found across the land – along the coasts of the Maritimes and British Columbia , in cities such as Montreal, Toronto and Winnipeg, along the Prairies, in the scenic Canadian Rockies ,and especially along its backroads on in its small town Main Streets. It's the individual parts of Canada that collectively make up the Canadian experience.
It's scallopers in Nova Scotia, loggers at work in the woods of B.C., a rodeo in Saskatchewan, and traditional Quebecois musicians. It's the foods, places, peoples, customs, and history that unite us in a common narrative – something providing a rare degree of commonality for Canadians these days, while accounting for the historic diversity that endures to today.
Inspired by the spirit of the late Charles Kuralt (On The Road), Hidden Canada is a guide to the people, places and events that celebrate Canada’s rich traditions in music, books, customs and history – information that for a long time was scattered and diffuse, and, as mentioned above, is still considered elusive – even to Canadians.
The starting point for this journey is Canada's festivals and events.
But in addition to being a valuable source of information Hidden Canada also offers context and insight on the events, traditions, culture, food, music, history, literature and customs of the surrounding area and the people who make it significant. It is entertaining and compelling content – of interest not just to travelers, but to armchair travelers as well.
“Hidden Canada” is the name we have used to identify a content platform and banner for a number of networks or communities based on the theme “dedicated to On The Road Canadiana”.
More than anything Hidden Canada is a state of mind - recalling culture and media from an earlier, some say simpler, but surely less bellicose and jaded time. No, it is not sappy nostalgia or history through rose colored glasses– We combine the technology of today with a spirit which seemingly is more elusive to find, if not lost. We are not cool, we are enduring, though. We are not the flavor of the week, but all the flavors that collectively make up what has become known to be the Canada experience.
“The real voyage of discovery consists not in seeing new landscapes, but in having new eyes” – Marcel Proust
No one knows my country, neither the stranger nor its own sons.--Bruce Hutchison, 1942.
“…For academics, journalists and fiction writers alike, Canada is a subject of constant fascination and study. Bruce Hutchison, a prominent newspaper editor and author, once described Canada as "The Unknown Country." To a large extent, Canada, with its complex weave of languages, cultures and regions, is a geopolitical conundrum.
Mythologies and stereotypes abound concerning the Canadian landscape people. To outsiders, Canada is a land of snow, hockey, Mounties, wildlife, untamed spaces, maple trees, peacekeepers, Tim Horton doughnut shops, universal health care, Quebec separatism, and congenial, reserved people (except, perhaps, for that redheaded rebel, Anne of Green Gables). Canadians themselves seem perplexed about their cultural identity. The quest for some elusive definition of Canadianness is a national pastime for many Canadians. They may not know who they are, but they do know who they are not. They will readily tell you that they are not American, British or French. Canadians do not think, talk or act like their American, British or French cousins, but will admit, often begrudgingly, that they have been very much influenced by them. And at a quick glance, it is sometimes difficult to discern these subtle differences.
In reality, Canada is an improbable country -- a land of immense geography, extreme climate vast resources, and a small but ethnically diverse population, overshadowed by the most powerful nation on earth. No list of clichés can presume to define this collage of multilayered identities. The country is too varied, too vast, too hybrid. And yet, Canada is one of the great national success stories of modern history, a country where people from all over the world have found opportunity for individuality and community. For seven consecutive years (1994-2000), the United Nations' Human Development Report ranked Canada as having the best quality of life on the globe. Canada's subsequent Human Development Index rankings have been: 2001 and 2002 (third place), 2003 (eighth), 2004 (fourth), and 2005 (fifth)…”.
From: Canadian Studies: A Guide to the Sources - by John D. Blackwell, Director, Research Grants Office, St. Francis Xavier University, & Laurie C.C. Stanley-Blackwell, Professor, Department of History, St. Francis Xavier University
INTRODUCING “HIDDEN CANADA”….
The outlined notion of Canada as an unknown country has prompted us to embrace a guiding principle called “Hidden Canada”.
Just what is the Hidden Canada?
It's not likely to be found on a map. Nonetheless, the Hidden Canada may be found across the land – along the coasts of the Maritimes and British Columbia , in cities such as Montreal, Toronto and Winnipeg, along the Prairies, in the scenic Canadian Rockies ,and especially along its backroads on in its small town Main Streets. It's the individual parts of Canada that collectively make up the Canadian experience.
It's scallopers in Nova Scotia, loggers at work in the woods of B.C., a rodeo in Saskatchewan, and traditional Quebecois musicians. It's the foods, places, peoples, customs, and history that unite us in a common narrative – something providing a rare degree of commonality for Canadians these days, while accounting for the historic diversity that endures to today.
Inspired by the spirit of the late Charles Kuralt (On The Road), Hidden Canada is a guide to the people, places and events that celebrate Canada’s rich traditions in music, books, customs and history – information that for a long time was scattered and diffuse, and, as mentioned above, is still considered elusive – even to Canadians.
The starting point for this journey is Canada's festivals and events.
But in addition to being a valuable source of information Hidden Canada also offers context and insight on the events, traditions, culture, food, music, history, literature and customs of the surrounding area and the people who make it significant. It is entertaining and compelling content – of interest not just to travelers, but to armchair travelers as well.
“Hidden Canada” is the name we have used to identify a content platform and banner for a number of networks or communities based on the theme “dedicated to On The Road Canadiana”.
More than anything Hidden Canada is a state of mind - recalling culture and media from an earlier, some say simpler, but surely less bellicose and jaded time. No, it is not sappy nostalgia or history through rose colored glasses– We combine the technology of today with a spirit which seemingly is more elusive to find, if not lost. We are not cool, we are enduring, though. We are not the flavor of the week, but all the flavors that collectively make up what has become known to be the Canada experience.
“The real voyage of discovery consists not in seeing new landscapes, but in having new eyes” – Marcel Proust
Eric Model & "Hidden America"
INTRODUCING HIDDEN AMERICA….
“Thanks to the Interstate Highway System, it is now possible to travel across the country from coast to coast without seeing anything” – Charles Kuralt, On the Road with Charles Kuralt
Just what is the Hidden America?
It's not likely to be found on a map. Nonetheless, the Hidden America may be found across the land - in Oregon, Vermont, New Mexico, even New York City. It's the individual parts of America that collectively make up the American experience.
It's lobstermen in Maine, loggers at work in the woods of Washington State, a rodeo in Oklahoma, and Blue Ridge Mountain Bluegrass. It's the foods, places, peoples, customs, and history that unite us in a common narrative – something providing a rare degree of commonality for Americans these days, while accounting for the historic diversity that endures to today.
Inspired by the late Charles Kuralt’s On The Road, Hidden America is a guide to the people, places and events that celebrate America’s rich traditions in music, books, customs and history – information that for a long time was scattered and diffuse.
The starting point for this journey is America's festivals and events.
But in addition to being a valuable source of information Hidden America also offers context and insight on the events, traditions, culture, food, music, history, literature and customs of the surrounding area and the people who make it significant. It is entertaining and compelling content – of interest not just to travelers, but to armchair travelers as well.
“Hidden America” is the name we have used to identify a content platform and banner for a number of networks or communities based on the theme “dedicated to On The Road Americana”.
More than anything Hidden America is a state of mind - recalling culture and media from an earlier, some say simpler, but surely less bellicose and jaded time. No, it is not sappy nostalgia or history through rose colored glasses– We combine the technology of today with a spirit which seemingly is more elusive to find, if not lost. We are not cool, we are enduring, though. We are not the flavor of the week, but all the flavors that collectively make up what has become known to be the American experience.
“The real voyage of discovery consists not in seeing new landscapes, but in having new eyes” – Marcel Proust
“Thanks to the Interstate Highway System, it is now possible to travel across the country from coast to coast without seeing anything” – Charles Kuralt, On the Road with Charles Kuralt
Just what is the Hidden America?
It's not likely to be found on a map. Nonetheless, the Hidden America may be found across the land - in Oregon, Vermont, New Mexico, even New York City. It's the individual parts of America that collectively make up the American experience.
It's lobstermen in Maine, loggers at work in the woods of Washington State, a rodeo in Oklahoma, and Blue Ridge Mountain Bluegrass. It's the foods, places, peoples, customs, and history that unite us in a common narrative – something providing a rare degree of commonality for Americans these days, while accounting for the historic diversity that endures to today.
Inspired by the late Charles Kuralt’s On The Road, Hidden America is a guide to the people, places and events that celebrate America’s rich traditions in music, books, customs and history – information that for a long time was scattered and diffuse.
The starting point for this journey is America's festivals and events.
But in addition to being a valuable source of information Hidden America also offers context and insight on the events, traditions, culture, food, music, history, literature and customs of the surrounding area and the people who make it significant. It is entertaining and compelling content – of interest not just to travelers, but to armchair travelers as well.
“Hidden America” is the name we have used to identify a content platform and banner for a number of networks or communities based on the theme “dedicated to On The Road Americana”.
More than anything Hidden America is a state of mind - recalling culture and media from an earlier, some say simpler, but surely less bellicose and jaded time. No, it is not sappy nostalgia or history through rose colored glasses– We combine the technology of today with a spirit which seemingly is more elusive to find, if not lost. We are not cool, we are enduring, though. We are not the flavor of the week, but all the flavors that collectively make up what has become known to be the American experience.
“The real voyage of discovery consists not in seeing new landscapes, but in having new eyes” – Marcel Proust
Range of Experience and Expertise
TRADITIONAL MEDIA:
* Radio
* Syndicated Column
* Books
* Special Projects
ONLINE:
* Website
* Blog
* Podcast
* Online content provider, aggregator and web administrator
* SPEAKER:
Available for groups on things, people and places beyond the interstate and off the beaten path - "journeys into the offbeat, off the beaten path, overlooked and forgotten".
* MARKETING:
My experience has been much more than providing ineteresting content. For instance, it can also serve as a great for advertisers and marketers to attach their names. We have a number of ways to help those who want to reach a coveted consumer group.
* HELPING COMMUNTIES CREATE THEIR COMMUNITY NARRATIVES:
(See Separate Posting "Eric as Community Strategic Planner" and "Helping Communities Create their own Community Narratives")
LIFESTYLE MARKETING LAWYER
(See Separate Posting)
CORPORATE, MEDIA AND COMMUNITY CONSULTANCIES:
My unique content information sources and my varied experience allows me to work with individual clients to craft a personalized suite of services and a special programmatic agenda. I can do so by matching this diverse portfolio and knowledge source with their history, needs and culture so as to develop a tailored strategy to meet your goals. This can be accomplished through multiple strategies that can be incorporated in various ways to your organization – ranging from strategic planning to content generating, from traditional broadcast and print to novel podcasts, blogs and other interactive distributions (i.e. Q&A). As an example, in this election year I offer a one-of-a kind ability to tie the campaign and poll numbers to the underlying political and social culture that distinguishes one state's narrative from others.
* Radio
* Syndicated Column
* Books
* Special Projects
ONLINE:
* Website
* Blog
* Podcast
* Online content provider, aggregator and web administrator
* SPEAKER:
Available for groups on things, people and places beyond the interstate and off the beaten path - "journeys into the offbeat, off the beaten path, overlooked and forgotten".
* MARKETING:
My experience has been much more than providing ineteresting content. For instance, it can also serve as a great for advertisers and marketers to attach their names. We have a number of ways to help those who want to reach a coveted consumer group.
* HELPING COMMUNTIES CREATE THEIR COMMUNITY NARRATIVES:
(See Separate Posting "Eric as Community Strategic Planner" and "Helping Communities Create their own Community Narratives")
LIFESTYLE MARKETING LAWYER
(See Separate Posting)
CORPORATE, MEDIA AND COMMUNITY CONSULTANCIES:
My unique content information sources and my varied experience allows me to work with individual clients to craft a personalized suite of services and a special programmatic agenda. I can do so by matching this diverse portfolio and knowledge source with their history, needs and culture so as to develop a tailored strategy to meet your goals. This can be accomplished through multiple strategies that can be incorporated in various ways to your organization – ranging from strategic planning to content generating, from traditional broadcast and print to novel podcasts, blogs and other interactive distributions (i.e. Q&A). As an example, in this election year I offer a one-of-a kind ability to tie the campaign and poll numbers to the underlying political and social culture that distinguishes one state's narrative from others.
Intro to Eric and Services Offered
These are times of challenge and change. How we communicate and interact is being transformed. From media and marketing to what it means to be part of a community. Old media, new media, long tail and the very notion of community are all in play. And more immediately, here we face an economy that is troublesome and uncertain, whether formally chooses to describe it as a recession or not.
Through it all we continue to hear the invocation that “Content is king”.
With this in mind, I write with the belief that my services and experiences would be of value to you, your organization and your clientele.
As background, for over twenty years I have been engaged in a labor love turned full time hobby.
I have been creating travel related information products and services in the “Charles Kuralt” mode since 1986 . Among my present activities, I am a regular contributor/guest on a weekly XM radio show, Left Jab. In that role, I unveil the “Hidden America” with people from around the nation with interesting stories. In addition, my podcast, Conversations on the Road is about to be syndicated through travelbeat.net
This content is mostly focused on "journeys into the offbeat, off the beaten path, overlooked and forgotten" and broadly includes such sub-areas:
* Americana
* Canadiana
* International
* Sports
* Beer
* The Music of America.
Moreover, I have also been active in aggregating and disseminating information and features in a manner that can help North Americans engage in their communities. For example, I have been involved with Main Street & Heritage Tourism programs around the country – taking these gems of Americana and molding them in a way to help communities and their small businesses survive and thrive. I have also taken a lead in the areas of Lifestyle Marketing and Lifestyle Marketing Law.
This experience has put me in a unique position to offer expertise at an intersection between information, entertainment, commerce and community. I can help develop community and audience by building strategies incorporating traditional and new media through marketing, persuasion and branding.
My unique content information sources and my varied experience allows me to work with individual clients to craft a personalized suite of services and a special programmatic agenda. I can do so by matching this diverse portfolio and knowledge source with their history, needs and culture so as to develop a tailored strategy to meet your goals. This can be accomplished through multiple strategies that can be incorporated in various ways to your organization – ranging from strategic planning to content generating, from traditional broadcast and print to novel podcasts, blogs and other interactive distributions (i.e. Q&A).
As an example, in this election year I offer a one-of-a kind ability to tie the campaign and poll numbers to the underlying political and social culture that distinguishes one state's narrative from others.
Therefore, I am uniquely positioned to help build and maintain an active and engage community dialogue through our multi-media content. I can also offer integrated a background involving advertising and grassroots outreach in helping develop campaigns.
I’ve attached a resume for your review below. Samples of some of my work can be found at my podcast site (http://conversationsontheroad.com/), blog (http://ericontheroad.com/),
and website (http://www.hiddenamerica.com/). Others are available upon request.
Just as television changed the worlds of entertainment and marketing in the 1950’s and 60’s, fundamental changes in technology and communications provide exciting opportunities and deep challenges. These changes are not just about the use of websites or blogs. While it may involve the use of podcasts, RSS/XML and messaging, I also speak of something more.
The successful harnessing of these capabilities and their role involves deep cultural change for many – including companies and organizations. Embracing these changes means providing an authenticity all too lacking in today’s polished world of sound bites.
My content and experience offer something unique in a compelling way. Accordingly,
I welcome the chance to work with you (as a consultant, project partner or staff member) on ways to best make use of my content, expertise and experience in a way that can work for you, your organization and you clientele.
Finally, as one who founded and has run a company for over twenty years, I appreciate and am sensitive to the challenges of business cycles – especially the downturns. I am prepared to work with you in ways (i.e. possible consultancy) to help you best make it through these tough times.
Thanks in advance for your consideration in reviewing these materials. I look forward to the chance to speak with you.
Eric Model
Through it all we continue to hear the invocation that “Content is king”.
With this in mind, I write with the belief that my services and experiences would be of value to you, your organization and your clientele.
As background, for over twenty years I have been engaged in a labor love turned full time hobby.
I have been creating travel related information products and services in the “Charles Kuralt” mode since 1986 . Among my present activities, I am a regular contributor/guest on a weekly XM radio show, Left Jab. In that role, I unveil the “Hidden America” with people from around the nation with interesting stories. In addition, my podcast, Conversations on the Road is about to be syndicated through travelbeat.net
This content is mostly focused on "journeys into the offbeat, off the beaten path, overlooked and forgotten" and broadly includes such sub-areas:
* Americana
* Canadiana
* International
* Sports
* Beer
* The Music of America.
Moreover, I have also been active in aggregating and disseminating information and features in a manner that can help North Americans engage in their communities. For example, I have been involved with Main Street & Heritage Tourism programs around the country – taking these gems of Americana and molding them in a way to help communities and their small businesses survive and thrive. I have also taken a lead in the areas of Lifestyle Marketing and Lifestyle Marketing Law.
This experience has put me in a unique position to offer expertise at an intersection between information, entertainment, commerce and community. I can help develop community and audience by building strategies incorporating traditional and new media through marketing, persuasion and branding.
My unique content information sources and my varied experience allows me to work with individual clients to craft a personalized suite of services and a special programmatic agenda. I can do so by matching this diverse portfolio and knowledge source with their history, needs and culture so as to develop a tailored strategy to meet your goals. This can be accomplished through multiple strategies that can be incorporated in various ways to your organization – ranging from strategic planning to content generating, from traditional broadcast and print to novel podcasts, blogs and other interactive distributions (i.e. Q&A).
As an example, in this election year I offer a one-of-a kind ability to tie the campaign and poll numbers to the underlying political and social culture that distinguishes one state's narrative from others.
Therefore, I am uniquely positioned to help build and maintain an active and engage community dialogue through our multi-media content. I can also offer integrated a background involving advertising and grassroots outreach in helping develop campaigns.
I’ve attached a resume for your review below. Samples of some of my work can be found at my podcast site (http://conversationsontheroad.com/), blog (http://ericontheroad.com/),
and website (http://www.hiddenamerica.com/). Others are available upon request.
Just as television changed the worlds of entertainment and marketing in the 1950’s and 60’s, fundamental changes in technology and communications provide exciting opportunities and deep challenges. These changes are not just about the use of websites or blogs. While it may involve the use of podcasts, RSS/XML and messaging, I also speak of something more.
The successful harnessing of these capabilities and their role involves deep cultural change for many – including companies and organizations. Embracing these changes means providing an authenticity all too lacking in today’s polished world of sound bites.
My content and experience offer something unique in a compelling way. Accordingly,
I welcome the chance to work with you (as a consultant, project partner or staff member) on ways to best make use of my content, expertise and experience in a way that can work for you, your organization and you clientele.
Finally, as one who founded and has run a company for over twenty years, I appreciate and am sensitive to the challenges of business cycles – especially the downturns. I am prepared to work with you in ways (i.e. possible consultancy) to help you best make it through these tough times.
Thanks in advance for your consideration in reviewing these materials. I look forward to the chance to speak with you.
Eric Model
Eric's Resume
Eric L. Model
155 Monroe Avenue
River Edge, New Jersey 07661
Phone: (201) 967-7853
Fax: (201) 986-1373
Email: modelotr@sprynet.com
Career Overview
Originally trained as a lawyer, my growth as a media content provider and media producer continues to engage, entertain and expand me as a radio correspondent, syndicated columnist, published author, producer of online content (Website, blog and podcast), assistant producer of XM radio program, director of ancillary services (Web distribution), self-publication of travel-related material, lecturer, instructor, author and consultant on issues related to community-based festivals, special events and sponsorship applications.
Internet
“Journeys into the offbeat, off the beaten path, overlooked and forgotten” Founder, 1997-Present
Aggregator and distributor of information and content on Americana, Beer, Music of America, Canadiana and International. Distributed as podcast (http://www.conversationsontheroad.com/), on Satellite Radio (XM); as a blog (http://www.ericontheroad.com/), and the website (http://www.hiddenamerica.com/) - http://www.hiddenamerica.com/ website was selected in 1999 as “Best of the Web” by U.S. News & World Reports.
Left Jab (XM Satellite Radio, Channel 167) Director of Ancillary Services, 2006-Present
Coordinate maintenance and enhancement of website and podcast archives of weekly XM Radio Program. Also on-air personality, assistant Producer, and Program Sales (Sponsorship) for the program.
OTR Travel Information Services - “Events Online” (Online Information Services) Founder, 1986-1993
Pre-internet aggregator and distributor of information and content, distributed through Prodigy, Quantum/AOL, Western Union, Bell Canada, Delphi and Minitel.
Print
Beyond the Interstate: Discovering the Hidden America 1989
Author, Published by John Wiley & Sons
“Lifestyle Marketing Law” – The Nonprofit Management Handbook 1995
Co-Author, published by John Wiley & Sons
“Around America” (Syndicated column) 1989-1990
Distributed by Tribune Media Services to 35 newspapers nationwide
“Hidden America” co-promotion and co-branding
Partner with USA Today and Dodge, and later with Chevrolet 1995-2000
Partner with Chevrolet through Friends Magazine 1987-1990
Partner with CUC International (HFS) & American Airlines (“Eventsamerica”) 1988-1990
Freelance Editorial Consultant and Contributor 1986-1990
Clients included CBS News, WOR-TV, Winnebago, Sesame Street Productions, American Airlines and Festivals Magazine.
Radio
XM Radio’s “Left Jab” 2006-Present
Correspondent to radio program providing regular segments on topics “off the beaten path” and “beyond the
Interstate”. Also an Assistant Producer, Program Sales (Sponsorship), and Director of Ancillary Services for the weekly program heard on Channel 167 XM Radio and also available at leftjabradio.com
“Road Across America” 1990-1994
Correspondent and contributor on program broadcast to 38 states on WOAI, San Antonio.
“Weekends on the Road” 1986- 1990
Contributor for stations in Ohio, Illinois and New York
Other
Lifestyle Marketing Law 1994-Present
Attorney, Author, Instructor, Lecturer and Consultant in the area of legal issues flowing from Festivals, special events, sponsorship, marketing, heritage tourism and “lifestyle marketing.”. Assistant Professor of Lifestyle Marketing Law (Sports & Event Sponsorship Law) at Institute for Sports and Events Management of New York University (1994-96) (Certification: Sports and Event Management Institute – New York University)
Lecturer: 1994-Present
New Jersey Main Street Convention & National Main Street Conference (National Trust for Historic Preservation), and communities
(Certification: N.J. Department of Community Affairs – Downtown Revitalization Institute)
The Hidden America Group Founder, 1994-Present
Community and corporate consulting services
Advancing “public-private partnerships” involving media, travel, marketing and sponsorship services and communities – Helping to create business based on “authentic Americana” (Lifestyle Marketing) – available to communities and companies….Has included work with local communities, State Main Street Programs, and the National Trust for Historic Preservation.
“Letter from the Road”/”Weekends on the Road” 1986-1991
Self-published newsletter and travel club through OTR Travel Information Services
Education
Law Degree from Seton Hall Law School, J.D.
Undergrad from Hobart College, B.A.
Admitted Attorney N.Y., N.J. & U.S. Supreme Court.
References and samples are available upon request
155 Monroe Avenue
River Edge, New Jersey 07661
Phone: (201) 967-7853
Fax: (201) 986-1373
Email: modelotr@sprynet.com
Career Overview
Originally trained as a lawyer, my growth as a media content provider and media producer continues to engage, entertain and expand me as a radio correspondent, syndicated columnist, published author, producer of online content (Website, blog and podcast), assistant producer of XM radio program, director of ancillary services (Web distribution), self-publication of travel-related material, lecturer, instructor, author and consultant on issues related to community-based festivals, special events and sponsorship applications.
Internet
“Journeys into the offbeat, off the beaten path, overlooked and forgotten” Founder, 1997-Present
Aggregator and distributor of information and content on Americana, Beer, Music of America, Canadiana and International. Distributed as podcast (http://www.conversationsontheroad.com/), on Satellite Radio (XM); as a blog (http://www.ericontheroad.com/), and the website (http://www.hiddenamerica.com/) - http://www.hiddenamerica.com/ website was selected in 1999 as “Best of the Web” by U.S. News & World Reports.
Left Jab (XM Satellite Radio, Channel 167) Director of Ancillary Services, 2006-Present
Coordinate maintenance and enhancement of website and podcast archives of weekly XM Radio Program. Also on-air personality, assistant Producer, and Program Sales (Sponsorship) for the program.
OTR Travel Information Services - “Events Online” (Online Information Services) Founder, 1986-1993
Pre-internet aggregator and distributor of information and content, distributed through Prodigy, Quantum/AOL, Western Union, Bell Canada, Delphi and Minitel.
Beyond the Interstate: Discovering the Hidden America 1989
Author, Published by John Wiley & Sons
“Lifestyle Marketing Law” – The Nonprofit Management Handbook 1995
Co-Author, published by John Wiley & Sons
“Around America” (Syndicated column) 1989-1990
Distributed by Tribune Media Services to 35 newspapers nationwide
“Hidden America” co-promotion and co-branding
Partner with USA Today and Dodge, and later with Chevrolet 1995-2000
Partner with Chevrolet through Friends Magazine 1987-1990
Partner with CUC International (HFS) & American Airlines (“Eventsamerica”) 1988-1990
Freelance Editorial Consultant and Contributor 1986-1990
Clients included CBS News, WOR-TV, Winnebago, Sesame Street Productions, American Airlines and Festivals Magazine.
Radio
XM Radio’s “Left Jab” 2006-Present
Correspondent to radio program providing regular segments on topics “off the beaten path” and “beyond the
Interstate”. Also an Assistant Producer, Program Sales (Sponsorship), and Director of Ancillary Services for the weekly program heard on Channel 167 XM Radio and also available at leftjabradio.com
“Road Across America” 1990-1994
Correspondent and contributor on program broadcast to 38 states on WOAI, San Antonio.
“Weekends on the Road” 1986- 1990
Contributor for stations in Ohio, Illinois and New York
Other
Lifestyle Marketing Law 1994-Present
Attorney, Author, Instructor, Lecturer and Consultant in the area of legal issues flowing from Festivals, special events, sponsorship, marketing, heritage tourism and “lifestyle marketing.”. Assistant Professor of Lifestyle Marketing Law (Sports & Event Sponsorship Law) at Institute for Sports and Events Management of New York University (1994-96) (Certification: Sports and Event Management Institute – New York University)
Lecturer: 1994-Present
New Jersey Main Street Convention & National Main Street Conference (National Trust for Historic Preservation), and communities
(Certification: N.J. Department of Community Affairs – Downtown Revitalization Institute)
The Hidden America Group Founder, 1994-Present
Community and corporate consulting services
Advancing “public-private partnerships” involving media, travel, marketing and sponsorship services and communities – Helping to create business based on “authentic Americana” (Lifestyle Marketing) – available to communities and companies….Has included work with local communities, State Main Street Programs, and the National Trust for Historic Preservation.
“Letter from the Road”/”Weekends on the Road” 1986-1991
Self-published newsletter and travel club through OTR Travel Information Services
Education
Law Degree from Seton Hall Law School, J.D.
Undergrad from Hobart College, B.A.
Admitted Attorney N.Y., N.J. & U.S. Supreme Court.
References and samples are available upon request
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