Hi - I'm glad you have visited my career blog.
Originally trained as a lawyer, for over twenty years I have been engaged in a labor love turned full time hobby. I have been creating travel related information products and services in the “Charles Kuralt” mode since 1986 (See attached resume).
Among my present activities, I am a regular contributor/guest on a weekly XM radio show, Left Jab. In that role, I unveil the “Hidden America” with people from around the nation with interesting stories.
In addition, my podcast, Conversations on the Road is about to be syndicated through travelbeat.net.
Because there are cycles in ecomonies and life at times intervenes, career fortunes can go up and down. As a result of the fallout from the "mortgage meltdown", I am now in a "re-tooling" stage.
For some time, I have been trying to respond to these changed circumstances to create additional professional opportunities. Finally, I came to finally appreciate the words of career counselors who have advised that we should consider oursleves mini-companies, and must approach our careers with the same types marketing and professional skills we would use for a marketing or political campaign.
So, I am glad to introduce you to a campaign promoting me, Eric Model.
This blog site outlines some of my relevant past and how it can be an asset to individuals, companies and communities. I look forward to the chance to be of service.
One navigating note, please refer to the index of entries on the left to help guide you. There you can find links to my resume, a career overview, as wellas the particulars relating to my diverse range of experience and expertise.
A friend, Joe Duley, likes to say,“If opportunity doesn't knock build a door”.
I hope this blog site can serve as is a door to an opportunity together.
Eric Model
(201) 967-7953
(201) 694-5933
email: modelotr@sprynet.com
Tuesday, February 19, 2008
Eric as A Summer Travel Expert ("Journeys off the Beaten Path into Hidden America/Canada)
The calendar may say February, but it's really summer already .
That is, if you're a media and marketing type.
It's not too early for you to think about this vacation season.
With a tough economy, the high cost of gasoline and a challenging dollar exchange rate abroad, many are likely to stay within the U.S.A.
Hidden America and its "journeys into the offbeat, off the beaten path, overlooked and forgotten" may just be the right thing at the right time for programmers.
We have alot to offer to you, your audience - be they travelers or armchair travelers. Our content is informative. It's entertaining. And it's compelling to the public at large and those (marketers and underwriters) who wish to reach the unqiue and desirable market niche.
There's still time to get something in place for this Spring and Summer. Call us so we can talk about something that works for you.
That is, if you're a media and marketing type.
It's not too early for you to think about this vacation season.
With a tough economy, the high cost of gasoline and a challenging dollar exchange rate abroad, many are likely to stay within the U.S.A.
Hidden America and its "journeys into the offbeat, off the beaten path, overlooked and forgotten" may just be the right thing at the right time for programmers.
We have alot to offer to you, your audience - be they travelers or armchair travelers. Our content is informative. It's entertaining. And it's compelling to the public at large and those (marketers and underwriters) who wish to reach the unqiue and desirable market niche.
There's still time to get something in place for this Spring and Summer. Call us so we can talk about something that works for you.
Thriving in Tough Times
My experience has not only taken down America's backroads, but also on a journey as an entrepeneur.
As a small business owner I have faced the challenges of business cycles, cash flow, meeting payrolls and the promise of that big deal just around the corner. I have been there. I know the euphoria, the stress and the uncertainty.We are going through tough times today.
With that in mind, I offer my services, experience and expertise in the from of a consultancy.I strongly believe that I offer an opportunity for a long-term aprtnership that can flourish for us both.
So strongly do I feel about our ability to work together, that I offer a consultancy as an initial long risk way of getting started with each other.
While times are tough, they also offer the foundation and opportunity for future sustained growth. I look forward to the chance to talk and work together.Please contact me so we can get started on a path together.
As a small business owner I have faced the challenges of business cycles, cash flow, meeting payrolls and the promise of that big deal just around the corner. I have been there. I know the euphoria, the stress and the uncertainty.We are going through tough times today.
With that in mind, I offer my services, experience and expertise in the from of a consultancy.I strongly believe that I offer an opportunity for a long-term aprtnership that can flourish for us both.
So strongly do I feel about our ability to work together, that I offer a consultancy as an initial long risk way of getting started with each other.
While times are tough, they also offer the foundation and opportunity for future sustained growth. I look forward to the chance to talk and work together.Please contact me so we can get started on a path together.
A Reach Stretching from Main Street to Madison Avenue
I have often stressed that my content ("Journeys into the offbeat, off the beaten path, overlooked and forgotten") is not just informative and entertaining. It can serve as a compelling draw to those seeking to put their names next to this unique lifestyle content. It can serve as a strong marketing tool as well.
I first noticed this evolving alliance some 20 years ago when I assembled my first Americana data-base of festivals alongh with corresponding accommodations and background readings. We saw that many wanted to join with us.
Yes, there were the festivals, the bed and breakfasts and chambers of commerce. But there were others as well. Such as airlines, auto, car rental, gasoline, and tire companies. Or credit card companies. And then there were the media folks: the likes of USA Today, Sesame Street Productions, Tribune and AOL.
Based on these conversations and deals over the past 23 years, I have built a strong alliance among those who all share a connection to this content. Indeed, it stretches from Main Street to Madison Avenue and back. And it continues to offer a range of media/marketing partnership opportunities.
Let's talk about it.
I first noticed this evolving alliance some 20 years ago when I assembled my first Americana data-base of festivals alongh with corresponding accommodations and background readings. We saw that many wanted to join with us.
Yes, there were the festivals, the bed and breakfasts and chambers of commerce. But there were others as well. Such as airlines, auto, car rental, gasoline, and tire companies. Or credit card companies. And then there were the media folks: the likes of USA Today, Sesame Street Productions, Tribune and AOL.
Based on these conversations and deals over the past 23 years, I have built a strong alliance among those who all share a connection to this content. Indeed, it stretches from Main Street to Madison Avenue and back. And it continues to offer a range of media/marketing partnership opportunities.
Let's talk about it.
More on Hidden America Public-Private Partnerships from Main Street to Madison Avenue
Over the years, one of our most successful projects has been a "Hidden America" promotion in which I partnered with USA and Dodge (and Chevrolet for a period as well).
Both USA Today and Dodge offered national and local reach. USA Today is a national newspaper, but their boxes can be found in most every town across the land. Dodge, too, speaks to a national sales campaign, but relies on a local distribtion network of dealers.
I sucessfully created a variety of marketing and promotional materials in a joint promotion. They included printed materials in the USA newspaper segmented by region. They also included a national booklet available at dealers - which was targeted to "on the road' travel for the peak travel season. Then there were promotional materials such as dealership posters. There were even hats with all three logos - USA Today, Dodge and Hidden America.
We helped promote regional and local Americana within the context of a national campaign - it was a promotion that truly stretched from Main Street to Madison Avenue and back.
I welcome the opportunity to work for others in a similar fashion.
Contact me so we can talk.
Both USA Today and Dodge offered national and local reach. USA Today is a national newspaper, but their boxes can be found in most every town across the land. Dodge, too, speaks to a national sales campaign, but relies on a local distribtion network of dealers.
I sucessfully created a variety of marketing and promotional materials in a joint promotion. They included printed materials in the USA newspaper segmented by region. They also included a national booklet available at dealers - which was targeted to "on the road' travel for the peak travel season. Then there were promotional materials such as dealership posters. There were even hats with all three logos - USA Today, Dodge and Hidden America.
We helped promote regional and local Americana within the context of a national campaign - it was a promotion that truly stretched from Main Street to Madison Avenue and back.
I welcome the opportunity to work for others in a similar fashion.
Contact me so we can talk.
Monday, February 18, 2008
Community Development Partnerships
A way for communities to tastefully preserve their heritage and gems of Americana while stimulating economic development through heritage tourism: Public-Private Partnerships have been highly successful in sports, events and entertainment.
With the rebirth of small towns, this is becoming an important component of downtowns all over the country. These relationships -- often established as sponsorships -- help communities provide additional activities and services to their constituencies, while at the same time, providing sponsors with a marketing venue.
Through the Hidden America Group, these sponsorship partnership opportunities can be "networked" to provide a continuity of message, on a national basis, with a grass roots component, taking advantage of media (print, electronic, point-of-sale) and on-site exposure for product sampling, data-base development, couponing, etc.
With the rebirth of small towns, this is becoming an important component of downtowns all over the country. These relationships -- often established as sponsorships -- help communities provide additional activities and services to their constituencies, while at the same time, providing sponsors with a marketing venue.
Through the Hidden America Group, these sponsorship partnership opportunities can be "networked" to provide a continuity of message, on a national basis, with a grass roots component, taking advantage of media (print, electronic, point-of-sale) and on-site exposure for product sampling, data-base development, couponing, etc.
The Village Shops at Hidden America
We think we've put together a fun place to browse and shop. All of our shops offer "Americana" related items from books and indigenous regional foods to music, crafts, clothes and unique souvenirs and gifts.
The focus is on the kind of stuff, which until now may have only been known or available upon a visit to a particular destination. We think it's unique. We hope you agree.
By the way, if you know of a business that would fit in our Village, please let us know. We seek to be both shopper and merchant friendly
Thanks for shopping in the Village Shops. Our Merchants Appreciate Your Patronage!
The focus is on the kind of stuff, which until now may have only been known or available upon a visit to a particular destination. We think it's unique. We hope you agree.
By the way, if you know of a business that would fit in our Village, please let us know. We seek to be both shopper and merchant friendly
Thanks for shopping in the Village Shops. Our Merchants Appreciate Your Patronage!
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